It has been here for a while, lingering around the edges of alcohol sales for a number of years. But it took a pandemic and economic shut-down to push it front and center. Third party online alcohol sales are here to stay and will be just one of the radical shifts in the alcohol industry that we will see going forward after the COVID crisis.
Drizly expects 20 percent of off-premise alcohol purchases to be transacted online within the next five years. It’s time to get to know this emerging sales channel. Craft Brewing Business has a good primer on the different companies that currently provide on-line sales here.