Reyes on the Rampage – Buys Another California Distributor
Reyes Beer Division, the largest beer wholesaler in the country, made yet another acquisition in California this week by acquiring Elyxir Distributing, the MillerCoors house in the Monterey and Santa Cruz county area. Elyxir has a deep craft portfolio with such brands as Boston Beer, Sierra Nevada, New Belgium, Stone, 21st Amendment and others.
This is the 4th deal Reyes has made in California this year. Previous acquisitions include Saccani Beverage in Sacramento, Bay Area Beverage in the San Francisco East Bay area and Crest Beverage in the Imperial,
With the Elyxir deal, Reyes will sell almost 50% of all distributed beer in the state.
