Off-premise scan data is continuing to show very strong results with continuing high demand for in-home consumption of alcohol.
According to an overview in Seeking Alpha, total beverage alcohol dollar sales growth accelerated to 18.4% for the week ended August 15 from +17.8% the prior week. Since COVID-19 was first reported in the U.S., total beverage alcohol sales are up 23.4%, consisting of strong growth across spirits (+33.8%), wine (+25.5%) and beer (+18.9%).
While hard seltzer sales have fallen from their peak sales growth marks of over 300% seen in March and April, the category is still growing at a +100% clip compared to a year ago even with more bars and restaurants open.