Nielsen CGA has just released the results of a
which sheds a hopeful light on consumer habits for going out to eating and drinking establishments as on-premise dining and drinking businesses begins to reopen in the COVID-19 era.
The survey sampled 1,600 consumers in the states of Florida, New York and California to ask them about current attitudes on visiting the on-premise and expected behavior over the July 4th holiday.
The survey noted that about a third of the respondents have been out to eat in bars and restaurants in the last two weeks. Of those who have returned to the On Premise, 20% have visited just once, while 38% have done so twice. Promisingly a large number have had a high frequency of visits; 42% of consumers having visited 3 times or more in the last two weeks
Those who have not returned to eat or drink said the biggest concerns are not feeling safe being in close proximity with strangers in these places (45%) and not feeling safe going out at the moment (41%)
Those who plan to celebrate July 4th this year have a greater percentage (49%) expecting to celebrate at home than in bars and restaurants (14%). July 4th is typically an off-premise occasion and while this year it may be even more focused within the home there is a chance with it being over a weekend and due to pent up demand, that there may be an on-premise opportunity