Predicting future sales is always tricky, even in ‘normal’ times when things are somewhat predictable. But the pandemic’s shifting regulations and purchasing behaviors have made sales predictions for craft brewers far more difficult.
GP Analytics takes a look at how to better forecast sales in the COVID-era, including understanding draft trends, distributor dynamics, the ‘seltzer-factor’ and other curveballs that the pandemic has thrown at craft brewers as they navigate a very different sales world.
Article in the Brewing Industry Guide here.
Additional survival tactics at ProBrewer’s Essential Virtual Resources for the Brewing Industry