Bart Watson, Chief Economist for the Brewers Association takes a updated deep dive into hard seltzer in his latest blog post. Bart notes that the category is showing some signs that growth is slowing, but overall growth is still booming with growth at 140% year-over-year in the latest four-week scan data period.
Interest in seltzer also seems to be broadening, with the percentage who drink seltzer at least once a month jumping from 49% in 2018 to 70% in 2020. The percentage who say they drink both craft and seltzer weekly went from 33% to 51%.