The pandemic has turned the beer industry upside down, closing off or limiting most on-premise retail accounts and placing severe limitations on brewery tasting rooms. Thankfully, the off-premise has helped, but many craft brewers don’t have access to the grocery store sets. And that is why more and more craft brewers are turning to e-commerce direct-to-consumer (DTC).
Craft Brewing Business explains how e-commerce works for beer, and what brewers need to know to tap into this growing sales channel.