In a new NPR podcast Ken Grossman, founder of Sierra Nevada Brewing Company says that dealing with the current Covid crisis is at the pinnacle of challenges he has faced since founding the brewery 40 years ago.
“It’s been one of the most difficult and stressful weeks in our existence,” he explains. “There’s been a lot of sleepless nights, but this has been at the pinnacle of things for us to have to work through and make decisions about.”
The “How I Built This” podcast series is by Guy Raz of NPR who dives into the stories behind some of the world’s best-known companies. Ken goes on to describe in the podcast the challenges of starting a brewery in the pioneering days on the 1980’s with little money and a consumer base with almost no knowledge of “craft beer.”