Hard Seltzer Nears 10% Market Share of Beer in 2020
The incredible growth story of hard seltzer continues unabated, with the segment approaching 10% total market share of the beer category in 2020 with more growth potential expected according to the multinational banking and financial services company Robobank.
Rabobank has estimated in their Beer Quarterly Q1 2021 report that the hard seltzer category will reach 20% of the total beer category in the next 5 years, with an increase in dollar sales of 50% in 2021.
Full report here.
ROBOBANK the name sure tells it all! When “Craft is directed by Bankers”. What has the world come too? Sad state of affairs…I would prefer to live in the past where under 3 percent market share kept this kind of thing from happening…Craft Seltzer is an OXY-MORON!