News GALLO Enters the Final Frontier: Beer

GALLO, the largest wine producer in the world has entered the beer business. The company announced a strategic partnership with the founders of Montucky Cold Snacks, makers of the light 4.1% abv lager beer by the same name.

GALLO is currently making spirits and RTDs, but this is the first beer product the California-based company will have in its portfolio.

The move is another step towards the diversification of alcoholic beverage companies across the globe as more ‘brewers’ becoming ‘beverage companies.’

“Today’s consumer is shopping brands, flavors, and occasions across beer, wine, spirits, and RTDs. At GALLO, we focus on serving the consumer and expanding the boundaries of what is expected,” said Ernest J. Gallo, Chief Executive Officer in a press release.

Montucky Cold Snacks was founded in 2012 by Montanans, Chad Zeitner and Jeremy Gregory. “Montucky was created to be a refreshing, fun, irreverent, and, most importantly, snackable alternative to premium domestic brands,” said Jeremy Gregory, Montucky co-founder.

Over the last 5 years, Montucky has grown from 130,000 cases to nearly one million cases in 2023. Montucky is available in just a single style and in 24-oz, 16-oz and 12-oz cans. The company says it is targeting “domestic premium lager pricing where it is currently sold.”

GALLO produces over 3% of the world’s entire annual supply of 35 billion bottles of wine with an annual revenue of $5.3 billion. It has global distribution.

In 2024, more than 90 years after Ernest and Julio founded their namesake E. & J. Gallo Winery, the company rebranded the company name to a single word: GALLO.

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