The Chicago Brewseum has officially rebranded itself to the Beer Culture Center. While the non-profit organization currently hosts in-person events at various locations along with virtual programs, their goal is to have a physical home where visitors can take in engaging, interactive exhibits profiling stories of beer history and culture around the world.
The rebranding announcement was made last week on the final night of the Beer Culture Summit, a multi-day annual conference.
The association’s mission is to “highlight the dynamic culture and innovative history of one of the world’s most vibrant industries,” and to emphasize that “beer is more than just a beverage. It is a dynamic cultural force with the power to bring people together and the ability to influence change.”
The Beer Culture Center was founded in 2016 as the Chicago Brewseum. An exhibition at the Field Museum debuted in 2018 and an annual international public conference, the Beer Culture Summit, began in 2019 with the partnership of the Smithsonian’s National Museum of American History.
Recently, the board of directors found that the Chicago Brewseum name was confusing since the content and reach of the group is International and far beyond the scope of Chicago. The old name also implied a physical presence which does not yet exist.
For more on the Beer Culture Center, visit their website here.