Boston Beer will release its first non-alcoholic beer, Just the Haze, a hazy IPA. The release is slated for early 2021.
The beer, which has 0.5% ABV, will enter an increasingly crowded new market but one which seems to have a growing appeal. Boston Beer said it has been developing the beer for two years, trying to zero in on an IPA with flavor and aroma but without the alcohol.
Details here.