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» Beverage Industry News » Boston Beer Testing a “Remastered’ Sam Adams Boston Beer Lager

Boston Beer Testing a “Remastered’ Sam Adams Boston Beer Lager

Beverage Industry News» Beverage Industry Newsposted Mar 11th, 2021 11:16:44AM by Tom McCormick

Boston Beer Co. has reportedly been test marketing a “remastered” recipe for its flagship beer Samuel Adams Boston Lager.

The company has seen huge growth in its non-traditional beer portfolio in recent years, notably in hard teas and of course the #2 selling hard seltzer Truly. Testing a small tweak to Sam Adams Boston Lager may be an effort to reinvigorate its leading beer brand by evolving to a less sweet and more hop forward flavor profile.

More here from Paste Magazine.

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Tom McCormick

Posted by Tom McCormick

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