MillerCoors announced yesterday that they have acquired a majority stake in Revolver Brewing of Granbury Texas. This is the third craft brewery deal in the last month which includes Terrapin and Hop Valley. Saint Archer Brewing was acquired last fall. Like the previous craft brewery acquisitions, Revolver will operate under the Tenth and Blake high-end unit of MillerCoors which also includes Leinenkugel and Blue Moon.
Revolver follows what is now becoming a clear strategy of M/C; buying young and relatively small craft breweries with strong sales growth. Revolver was founded by father and son Ron and Rhett Keisler and shipped about 22,000 barrels last year. It has recently been on a 25-30% sales trajectory in the North Texas market.