The Beer Spa by Snug, a “wellness spa offering therapeutic beer bath treatments” has opened its doors in Denver, Colorado. The spa includes four private beer therapy rooms and a high-tech relaxation lounge, alongside a ten-tap self-pour taproom. Each therapy room features a cedar hot tub for hops, barley, and herb-infused hydrotherapy treatments, as well as an infrared sauna, rain shower, and relaxation deck.
Owners and husband-and-wife team, Jessica French and Damien Zouaoui decided to collaborate on a new business and left their home in New York City to embark on a 14-month journey through 25 countries in search of innovative business concepts. When they discovered a beer spa in Zakopane, Poland, the entrepreneurial couple was inspired to create a modern wellness space that combines a day spa and a taproom into one.
The self-serve taproom will highlight local breweries with a monthly tap takeover program.