A collaboration beer project has been initiated to shed light on mental health issues.
The project is spearheaded by Eagle Park Brewing, Malteurop Malting Company and Hollingbery & Son, Inc. Hop Company to promote Hope For The Day which is inviting the craft beer community to “smash the stigma surrounding mental health” with the release of a collaboration beer called Things We Don’t Say IPA.
The project was created to “help shift how we approach mental health by encouraging people to talk about their experiences and feelings, both good and bad, and to demonstrate the importance of asking for help when we need it,” according to the Hope For The Day website. It is a “call to empower breweries from around the globe to use their platforms to stand up for those who suffer in silence with their mental health, be it with anxiety, depression, or other mental illness.”
Named after Hope For The Day’s flagship mental health education curriculum, the beer is a 6% IPA being released in May 2021, in conjunction with Hope For The Day’s Shake The Stigma awareness campaign for Mental Health Month 2021.
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