Registration for all 2021 Brewers Association Beer Sensory Evaluation Program tasting sessions opens tomorrow at 9:00 AM MST.
The BA Beer Sensory Evaluation Program provides brewers with an unbiased sensory evaluation of their beer brands. Brewers will receive specific descriptive attributes they can use to communicate when selling (for example by tasting room staff), general feedback including how a brand does or does not align with a target beer style, and possible insights into the flavor outcomes of brewing, fermentation, conditioning, packaging, and handling.
The cost is $100 per brand. Evaluation sessions occur roughly monthly from April through December 2021, and each evaluation session is limited to 20 beer brands. Samples must arrive roughly two weeks prior to the evaluation session dates.
For more information including session dates and how to register go here.