Asahi Group Holdings, Ltd. announced that it has established an investment management company, Asahi Group Beverages & Innovation, LLC, based in San Francisco to invest in in US brewery startups.
Asahi Group Beverages & Innovation Fund “will make investment in minority shares in US startups,” to achieve “sustainable growth of existing businesses centered on beer category while expanding into new areas,” said a company press release.
The press release went on to say that “The startup investment fund, Asahi Group Beverages & Innovation Fund, provides funding to US startups that have attractive brands with significant future growth potential in the low-alcohol beverages, non-alcohol beer-taste beverages, and adult soft drink categories. Additionally, the fund invests in startups with technology that will lead to new sales and manufacturing methods. The US alcohol and non-alcohol beverage market is a world leader in creating new categories and trends, as seen in the past significant growth of hard seltzer and energy drinks.”
Atsushi Katsuki, President and CEO at Asahi Group Holdings, said: “In addition to its size, the US is one of the most attractive markets in the world for creating new trends. We look forward to co-creating with startups that will open up new markets for alcohol and non-alcohol beverages. We aim to ‘deliver on our great taste promise and bring more fun to life’ by grasping new trends in the US and creating new value.”
For further information about Investment Activities, you can contact the Business Development, Asahi Group Holdings, Ltd. at AGBI[at]asahigroup-holdings.com.