News And Then There Were Three

The hard seltzer market, dominated since the beginning by two brands, White Claw and Truly, now has a third brand pushing itself into the market.

Truly and White Claw are still the dominate leaders, clocking in at 50.0% and 24.9% market share respectively, but Bud Light Seltzer has managed to grow to a 9.7% market share since being introduced 12 months ago. No other seltzer brand is over 3% market share.

Seltzer sales accounted for 8.3% of all beer sales for the week ending on January 10th according to Seeking Alpha.

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