ProBrewer.com

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured – Brewing Education
    • Beverage Industry News
    • Front of House
    • Operations
    • Packaging
    • Production
    • Real Estate
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» Beverage Industry News » ABInBev Dips Toe Further into Craft Beer Media

ABInBev Dips Toe Further into Craft Beer Media

Beverage Industry News» Beverage Industry Newsposted Jun 5th, 2017 03:07:16PM by Tom McCormick

ZX Ventures, a division of AB InBev, has purchased an ownership interest in RateBeer, the consumer beer forum where beer drinkers exchange information and opinions of beer. The acquisition was made in October of last year but just announced on Friday.

 

RateBeer was founded in May 2000 by Bill Buchanan. In June 2001, the web-site consultant Joe Tucker joined and eventually assumed full ownership. According to Wikipedia, the site has over 4.5 million ratings (as of early 2013) of more than 470,000 beers, from over 26,000 breweries.

 

The acquisition is yet another purchase by ABInBev of peripheral craft beer companies Other recent acquisitions include Northern Brewer, a major e-commerce homebrewing supply company and a Conde Nast publication called “October” that ABInBev said would cater to “a new generation of beer drinkers.” This purchase by one of the largest corporations in the world was not done to add profit to the bottom line. Like the “October” and Northern Brewer acquisitions, it will allow the global giant to control the message around craft beer. Some craft brewers have expressed concern about the violation of the Society of Professional Journalists (SPJ) Code of Ethics including Dogfish Head which put a statement on its website denouncing the acquisition.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Tom McCormick

Posted by Tom McCormick

Comments

  1. Jeff says

    June 6, 2017 at 12:34 am

    They couldn’t just go to ratebeer.com to find out their beers suck?

Search

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.