ProBrewer.com

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured – Brewing Education
    • Beverage Industry News
    • Front of House
    • Operations
    • Packaging
    • Production
    • Real Estate
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» Beverage Industry News » 7-Eleven to challenge imports

7-Eleven to challenge imports

Beverage Industry News» Beverage Industry Newsposted Apr 10th, 2003 12:00:00AM by Pat Hagerman

7-Eleven convenience stores, part of the largest such chain in the United States, will sell their own label of imported beer. They plan to undercut prices charged by major import brands.

7-Eleven will introduce the Santiago brand beer in June, and company spokeswoman Dana Manley said about half the 5,300 stores nationwide are expected to sell the beer. It will be priced below well-known imports such as Corona and Heineken.

SABMiller, which owns Miller Brewing, will brew Santiago at its Cerveceria La Constancia, an SABMiller subsidiary in the Central American nation of El Salvador. Santiago will attempt to capitalize on the increased popularity of imported beers, Manley said.

Corona, the nation’s bestselling import, recorded volume sales of 6.8 million barrels in 2002, according to trade publication Beer Marketer’s Insights. That performance ranked Corona ahead of mainstream U.S. brands such as Busch Light, Miller High Life and Miller Genuine Draft, and was a 10% increase over Corona’s 2001 volume sales.

Convenience stores, supermarkets and other retail outlets have long offered private-label versions of a wide variety of grocery items. Private labels allow retailers to earn gross profit margins of 15% to 20%, as opposed to the 5% to 10% margins on other beer brands, according to Private Label Magazine.

Private-label beers have had difficulty getting established because of the intense competition among brands sold by the nation’s three largest brewers: Anheuser-Busch Inc., Miller Brewing and Adolph Coors Co.

Private-label beer sales for the year ending last May totaled just $4.5 million, about 0.1% of the market. By contrast, private-label soft drink sales for the same period totaled $645.7 million, about 6.3% of the market, according to Information Resources Inc.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.