ProBrewer.com

An Online Resource Serving The Beer Industry

  • News
    • News From The Breweries
    • Specialty Industry News
    • Major Brand News
    • Legislative & Regulatory
    • Distribution & Retail
    • Quarterly Financial Reports
    • International
    • Commentary
    • General News
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Library
    • Archives
    • Brewery Floors
    • Brewstillery
    • Distilling
    • Distribution
    • ‘DIY’ floor coating
    • Electric Brewing
    • Filtration
    • Hops
    • Kegs
    • Keg Washers
    • Malt
    • Malt handling
    • Nano Breweries
    • Packaging
    • Pumps
    • Refrigeration
    • Shipping
    • Stupid Stuff
    • Turnkey
    • Used Tanks
    • Water
    • Yeast
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
You are here: Home / General News / Beer Ad too Sexy

Beer Ad too Sexy

News »  General Newsposted Jan 13th 12:00:00AM by Pat Hagerman

Britain’s Advertising Standards Authority banned two posters from London’s Young & Co. for linking alcohol to social success and seduction.

The first ad for Young’s Bitter showed a man in a white suit with a ram’s head. He was by a swimming pool with several women in bikinis, whose attention was focused on the ram. A second ad depicted the ram is in a gentleman’s club surrounded by well-dressed men whose attention is also focused on the ram.

The men were laughing at what the ram was saying. Both ads also featured the head of a pint with the phrase “This is a ram’s world.”

A member of the public complained that the ads depicted the ram as the center of social attention and, therefore, implied social and sexual success and enhanced attractiveness.

Although Young’s has withdrawn the ads it denied implying drinking its beer led to sexual or social success. A spokesman said the ram in the ads related to one which had appeared on the brewery’s logo for more than 150 years.

He said the idea of a ram being in the social situations shown in the posters was so preposterous that people would understand it was not real.

“These advertisements were introduced as part of a light-hearted campaign in 2004, well before the rules on the advertising of alcohol were tightened,” said Michael Hardman. “”They were repeated last year but we had already taken the decision not to run them again when our case went before the ASA.”

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Promoted
G4 Kegs logo
G4 Kegs
A partner you can count on.
Degong Brew Systems logo
Degong Brew Systems
Dedicated To Making Great Beer!
SunGood Machinery logo
SunGood Machinery
We Focus On Making The Details More Perfect
Polar King • Ager Tank & Equipment

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.