In an attempt to extend the Peroni and Tsingtao brands beyond their core markets, Barton Beers named independent shop Hadrian’s Wall of Chicago, the advertising agency of record for the two imported beer brands. The agency will produce print and outdoor work for Barton’s Peroni and Tsingtao brands that will break any time between this summer and next spring. “Tsingtao is the No. 1 Chinese beer brand and Peroni is No. 1 Italian brand and both are easy to drink so they have potential to grow,” said Kevin Lynch, Hadrian’s Wall partner and writer. The contract raises its client roster to six, with billings totaling $17 million in 2002 for the 2-year-old agency. “This gets us into a category we know well,” said Mr. Lynch, who has worked on Anheuser-Busch brands, Barton’s Corona brands, and Stevens Point Brewery’s Point Beer while at previous agencies.
Posted by Pat Hagerman
Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.