Replacement of tin can leads to recycling efforts
This year marks the 50th anniversary of the aluminum can, as introduced by Coors Brewing Company in 1959, which changed the global industry standard for packaging beverages and started a recycling revolution.
The aluminum can offered a new way of packaging beer and other beverages that preserved the quality and taste of beer, as well as provided an alternative to the tin can – which was widely used at the time, but often leaked and changed the beer’s taste.
This new way of packaging beverages also introduced an important sustainability practice in the beverage industry – recycling. The aluminum can is 100 percent recyclable, can be recycled indefinitely and remains the most recyclable of all materials.