ProBrewer.com

An Online Resource Serving The Beer Industry

  • News
    • News From The Breweries
    • Specialty Industry News
    • Major Brand News
    • Legislative & Regulatory
    • Distribution & Retail
    • Quarterly Financial Reports
    • International
    • Commentary
    • General News
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Library
    • Archives
    • Brewery Floors
    • Brewstillery
    • Distilling
    • Distribution
    • ‘DIY’ floor coating
    • Electric Brewing
    • Filtration
    • Hops
    • Kegs
    • Keg Washers
    • Malt
    • Malt handling
    • Nano Breweries
    • Packaging
    • Pumps
    • Refrigeration
    • Shipping
    • Stupid Stuff
    • Turnkey
    • Used Tanks
    • Water
    • Yeast
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
You are here: Home / General News / A-B buys Rolling Rock

A-B buys Rolling Rock

News »  General Newsposted May 19th 12:00:00AM by Pat Hagerman

Anheuser-Busch has closed the rumored deal to purchase the Rolling Rock beer brands, paying InBev $82 million and moving production to its Newark brewery.

InBev spokeswoman Brenda Williams said the company is negotiating with separate potential buyers for the Latrobe Brewery Co., which until July 31 will brew Rolling Rock. If a suitable buyer is not found by July 31, the Latrobe plant will close.

Williams said the Latrobe brewery produced about 850,000 barrels of Rolling Rock last year, below the plant’s capacity of 1.3 million barrels.

Rolling Rock was introduced in 1939 by Latrobe Brewing Co. and acquired in 1987 by InBev’s Labatt U.S.A.

A-B said in a release that it would now begin working with the existing Rolling Rock wholesaler network and its own wholesalers to define a plan for the future.

“We have an ideal opportunity to grow this historic brand,” said August Busch IV, president of Anheuser-Busch. “This beer is not like others, and its consumer following is equally distinctive. We live in a diverse world where consumers are hungry for variety. Acquiring Rolling Rock enables us to reach a new audience.”

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Promoted
J C Younger Company logo
J C Younger Company
WE CAN SOLVE ALL YOUR CHILLER NEEDS
Two Track Malting Company logo
Two Track Malting Company
Great craft beer comes from great craft malt.
Proximity Malt logo
Proximity Malt
We Found A Better Way!
Siebel Institute of Technology • Ripley Stainless Ltd.

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.