ABInBev has released its first zero- carbohydrate beer, named Bud Light NEXT, alongside the launch of its new Super Bowl commercial this week.
The 4%-ABV lager, which has taken ABInBev 10 years to create, contains zero-carbs and 80 calories and is targeted towards a new, more body-conscious generation of beer drinkers.
Bud Light NEXT follows the rollout of Budweiser Zero (non-alcoholic) and low-calorie Michelob Ultra in the wake of successful new non-alcoholic and low-carb, low-calorie beer brands.
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