The incredible growth story of hard seltzer continues unabated, with the segment approaching 10% total market share of the beer category in 2020 with more growth potential expected according to the multinational banking and financial services company Robobank.
Rabobank has estimated in their Beer Quarterly Q1 2021 report that the hard seltzer category will reach 20% of the total beer category in the next 5 years, with an increase in dollar sales of 50% in 2021.
Full report here.