In yet another indication that the industry is betting big on hard seltzers, San Francisco Bay-area based 21st Amendment Brewery is rolling out their SOMA Hard Seltzer brand nationwide.
Using the craft beer playbook of quality and authenticity, the SOMA seltzers are grain based and not produced using high-gravity methods, according to a company press release.
“Brewed to strength, we’re using a natural fermentation of grain-based sugars and champagne yeast for our seltzers, which really shows our dedication to the handcrafted nature of SOMA. For six months, we brewed small batches to get the flavors correct. SOMA Hard Seltzer is NOT made with neutral spirits, and then diluted with water. Many hard seltzers made that way have a metallic and artificial taste. When you crack open a can of SOMA Hard Seltzer, you can taste the hard work that’s gone into each distinct flavor,” says Shaun O’Sullivan, Co-Founder and Brewmaster.
The hard seltzer category finished 2020 up 155% (Goldman Sachs) with projected $2.7 billion (Nielsen) in sales.
More here.