Continuing our series on trends for the new year, there are some common themes showing up. Business will not go “back to normal” for craft brewers as the pandemic subsides. Certain trends that helped keep breweries alive in the past 12 months have been adopted by consumers, maybe for good.
In this latest list of trends, some that stand out are greater use of digital ordering, DTC, non-alcoholic and low-alcoholic beers and more cans. See the complete list here.
Previous ProBrewer articles this month on trends for 2021 are Bart Watson’s Peek at the Industry in 2021, Trends in Craft Beer Packaging Design and Jay Brook’s Top Five Craft Beer Trends in 2021