It’s yet another example of how delicate naming a beer can be. Scottish and US brewer Brewdog has may need to stop using the name of one of their best-selling beers, a grapefruit and blood orange IPA called ‘Elvis Juice’ after losing a trademark appeal against Elvis Presley Enterprises (EPE), the company that manages the estate of the late singer.
Details in The Drinks Business here.
UPDATED 13:28 Sept. 22, 2020 — A previous version of this article state that Brewdog would be required to stop using the name Elvis Juice. This has been corrected and changed to state that Brewdog “may be required” to stop using the name.