Washington Brewers Guild Unveils New Marketing Campaign

The Washington (State) Brewer’s Guild has developed a new logo to promote Washington breweries as “Fresh, Local, Award Winning”. The Guild intends to provide display materials to stores and pubs with the image of an amber “W” in a pint glass. This will help consumers easily identify which beers are brewed locally in Washington state, and encourage retailers to group Washington products together, much as they now do with wines. They also plan to provide identifiers for tap handles so pub customers can make sure they’re getting locally brewed beers on draft. More information at www.washingtonbrewersguild.org.