How to get my foot in the door

[frigatebay]

I've found that I have trouble landing an account ie, getting my foot in the door but once I get in I seem to hang on to them. Any tips as to how to open new accounts? I'm a small contract brewer who also sells 2 other brewers products.

Thanks
K

[Brewtopian]

Who is your competition and how do you differ from them? You want to identify opportunities and find a way to capitalize on them.

Be creative, be consultative and exploit the weakness's of your competition. This isn't a real sophisticated industry especially when it comes to things like marketing. If you can show them you're providing value beyond the products your selling you will qin everytime.