Please do me a favour!!!

[D2B]

Dear every one
I am writing a graduation thesis on Heineken's global marketing strategies. Now I haven't collected enough documents. I would be very grateful if anybody can share with me the documents you have relating to Heineken especially pricing strategy and market research.
Thank you very much for your help. hope to see your reply soon! :)

[BelgianBrewer]

Have you taken contact with Heineken directly?

http://www.heineken.com
http://www.heinekeninternational.com

Otherwise their "museum" might have more time and willingness to assist you.

http://www.heinekenexperience.com/

Hope this helps

BelgianBrewer
www.sbmbrew.com

[CallerFromLA]

Visit your local library for:
- "The Magic of Heineken" by Heineken NV
- "HEINEKEN N.V.: International Competitive Benchmarks and Financial Gap Analysis (Financial Performance Series)" by Inc Icon Group International and Ltd. Icon Group
- "The 2006-2011 World Outlook for Heineken Cold-Filtered Lager Beer"
- "Heineken History" by M.G.P.A., Et al. Jacobs
- "Thirsty Work: Ten Years of Heineken Advertising" by Peter Mayle
- "Beer Blast: The Inside Story of the Brewing Industry" by Philip Van Munching
- "Marketing Engineering" by Gary L. Lilien and Arvind Rangaswamy

And "How the Universe Got Its Spots" by Janna Levin. A good read on the cosmology and topology.

Cheers,
--Jake Tringali

[woodsy]

I would highly recomend the book "beer blast".

[D2B]

Thank everybody for your help.
I also contacted Heineken but i haven't received their feedbak yet. Maybe they are too busy and don't have time to pay attention to my tiny e-mail.
In my local library, it's very difficult to find the names of the book like CallerFromLA suggested. So do you have any e-books available?
I would be very grateful to all of you if you can share with me specific information like websites, links or presses, etc, which I can access.
Once again thank everbody for visiting my topic and posting your useful reply.
I hope to get more and more useful information like this so that I can write my thesis successfully.
Regards.

[D2B]

Visit your local library for:
- "The Magic of Heineken" by Heineken NV
- "HEINEKEN N.V.: International Competitive Benchmarks and Financial Gap Analysis (Financial Performance Series)" by Inc Icon Group International and Ltd. Icon Group
- "The 2006-2011 World Outlook for Heineken Cold-Filtered Lager Beer"
- "Heineken History" by M.G.P.A., Et al. Jacobs
- "Thirsty Work: Ten Years of Heineken Advertising" by Peter Mayle
- "Beer Blast: The Inside Story of the Brewing Industry" by Philip Van Munching
- "Marketing Engineering" by Gary L. Lilien and Arvind Rangaswamy

And "How the Universe Got Its Spots" by Janna Levin. A good read on the cosmology and topology.

Cheers,
--Jake Tringali

Thank you very much for your kind help! hope to get more information like these from you!

[rudge75]

The newest issue of Brewer's Guardian has some heineken info in it.