From the ‘No Comment’ File

[admin]

Check Beer, “the only American beer created just for women”

Chick Beer, a new beer contract brewed out “southern Wisconsin* is not the first beer brand to target women, but perhaps the first to do so overtly and shamelessly.

Their web site proclaims, “Chick is a craft-brewed light beer that doesn’t taste like a light beer. It has just 97 calories and 3.5 carbs. The taste is soft, smooth and full-bodied. It’s the taste that most women prefer.”

Oddly, the web site (which complains that “for centuries, beer has been created, produced and marketed by and to men”), doesn’t indicate if this company is owned by men, women or both (or neither).

Good luck.

[einhorn]

But it's in a brown bottle, which reeks of testosterone.

I guess there was at least one guy in the marketing group that created this.

[Scott M]

I guess I don't understand limiting your market with this kind of promotion. If this was InBev, I could see where they would want to try and reach out to non-beer drinking women with a product like this. If the promotion failed, they (InBev) are not going to lose any maket share beccause of it.

[wildcrafter]

Anybody taste it yet?

[el_mocoso]

Please don't purchase this pandering potent potable. peace.

[Bierkoenig]

Chick Beer, a new beer contract brewed out “southern Wisconsin* is not the first beer brand to target women, but perhaps the first to do so overtly and shamelessly.

Nope. See the third beer down:

http://www.boneyardbeer.com/boneyardbeer/BEERS.html

[el_mocoso]

Nope. See the third beer down:

http://www.boneyardbeer.com/boneyardbeer/BEERS.html

And don't forget Bitches Brew:http://www.dogfish.com/brews-spirits/the-brews/occassional-rarities/bitches-brew.htm

[NMtBrew]

And don't forget Bitches Brew:http://www.dogfish.com/brews-spirits/the-brews/occassional-rarities/bitches-brew.htm

The article does an excellent job of explaining the inspiration for 'Bitches Brew'

[Capt. Bob]

Here's the first beer targeted to women. Based here in Florida, but a few years ahead of their time. Sadly it's now one for the beer history books. Was actually a pretty decent beer. The ratings unfairly reflect the beer...as usual. Brewed with rose hips and honey.
http://beeradvocate.com/beer/profile/16338/23053/?ba=hunteraw

[callmetim]

This is just embarassing.

[jesskidden]

Here's the first beer targeted to women.

Here's another one, that predates that example by about a half century or so.

Southern Select Superlite Beer (https://sites.google.com/site/jesskidden/misc)

And that's by no means the only one, nor would I venture a guess what beer was the first.

[Brewtopian]

We just started stocking Chick Beer for one simple reason. When a guy comes in and ask for a "light beer" we hand him a bottle of Chick Beer.

[Harvester]

I am not a chick and I love Girl Beer from Boneyard and order it without the least bit of embarrassment