draft beer in bottle

[David Moses]

Some breweries are labelling bottled beer as draft beer.

What are those beers different from other brands, or what are the expectations from those beers.

[tarmadilo]

It's marketing hype, started a few years back by Miller. They switched from heat pasturizing to cold sterile filtration, and since the biggest flavor difference between bottled/canned beer and draft keg beer was usually that draft wasn't pasturized, they proclaimed their beer was "draft" beer.

Now, Guiness is putting their stout in a can or bottle with nitrogen and the "widget" that makes it pour like a traditional Guiness draft, so once again the marketing spin calls it draft beer.

Nowadays, a beer is a "draft" beer if they put the word "draft" in the name somewheres...

Cheers, Tim

[Rob Creighton]

As long as the marketing knobs keep it as 'draft' we're okay. The correct spelling of 'draught' being a kegged beer means we can separate real beers from breezy winds up our kilts.

Cheers!