Wholesaler and Retailer Markup

[mbabrewer]

I was wondering if anyone knew the approximate markup for cases and kegs by wholesalers and retailers?

[nohandslance]

The beer locally is sold from the distributor at; $50.00/ 5 gallon, retails @ the local liquor for $66.99. A 15.5 gallon keg is $109.00, retails for $149.00.
Price we sell from the brewery fluctuates quarterly to the distributor.

[lbc llc]

this varies from state to state, wholesaler to wholesaler, retailer to retailer. One of the common ranges quoted is 25%-35% both at the wholesale and at the retail level on cases. Haven't seen much published on kegs.