TTB Issues ‘Serving’ Facts Guidelines

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued a ruling that allows beverage alcohol marketers to include “serving facts” statement on their products’ labels, similar to those used on food and non-alcoholic beverage products. Including the serving facts is optional, but if included on the label must meet certain guidelines set forth by the TTB.

While the TTB has proposed making such label statements mandatory, no ruling has been made yet on that proposal.

The statements will include the serving size, the number of servings per container, the number of calories and the number of grams of carbohydrates, protein and fat per serving. Additionally, they may include information about the alcohol content of the product

The ruling is here.