Tit for Tat – As the Industry Turns

As the craft beer industry grows and becomes more and more crowded, it will surely begin to exhibit symptoms of ‘too many rates in the cage.”

One sign of this may be the tweeter-complaining by Pretty Things Beer and ale Project based in Massachusetts about retail accounts in Boston who sell their tap handle space to craft breweries willing to “pay to play.”

Pretty Things describes itself on it’s web site a “an idea, not a brewery. We’d like a brewery, but they cost too much! We are a small company based in Massachusetts.”

They apparently didn’t get a tap handle at a retail account and tweeted that the account only put beers on draft from brewers willing to illegally pay for the placement.

The Massachusetts Alcoholic Beverages Control Commission says it will now investiage the allegation.

Full story here.