Think This One will Fly?

Drinks Americas announced that the company has signed an agreement rock and roll musician Kid Rock to develop and market a premium domestic beer.

Drinks and Kid Rock will work together to develop and bring to market a “product targeted to beer drinkers who appreciate value with an easy to drink, traditional, good tasting American manufactured beer.”

J. Patrick Kenny CEO Drinks Americas stated, “Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image. Having Kid Rock as a Drinks Americas partner is an exciting and big addition to our portfolio of icon brands. There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created with his support.”

More details regarding the brand will be released in the coming weeks.

Drinks Americas owns and markets alcoholic and non-alcoholic beverages associated with renowned icon celebrities. Drinks Americas’ portfolio includes Donald Trump’s award winning Trump Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman’s Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

To answer the headline question; no I don’t.