Think This One will Fly?

Drinks America to partner with Kid Rock to market a premium beer

Drinks Americas announced that the company has signed an agreement rock and roll musician Kid Rock to develop and market a premium domestic beer.

Drinks and Kid Rock will work together to develop and bring to market a “product targeted to beer drinkers who appreciate value with an easy to drink, traditional, good tasting American manufactured beer.”

J. Patrick Kenny CEO Drinks Americas stated, “Kid Rock is a reflection of great American rock and roll music and the American spirit (see photo below for an idea of “American spirit”), and we think we can create a beer in that same image. Having Kid Rock as a Drinks Americas partner is an exciting and big addition to our portfolio of icon brands. There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created with his support.”

More details regarding the brand will be released in the coming weeks.

Drinks Americas owns and markets alcoholic and non-alcoholic beverages associated with renowned icon celebrities. Drinks Americas’ portfolio includes Donald Trump’s award winning Trump Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman’s Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

To answer the headline question; no I don’t.

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Comments

  1. einhorn says

    “Drinks and Kid Rock will work together to develop..a product targeted at beer drinkers”

    I couldn’t help but think about the Simpson’s episode where Homer is responsible for designing a new car.

    Homer described the car as “powerful like a gorilla, yet soft and yielding like a Nerf ball”.

  2. el_mocoso says

    “product targeted to beer drinkers who appreciate value with an easy to drink, traditional, good tasting American manufactured beer.”

  3. gitchegumee says

    Could this be the “Billy Beer” of the new millennium targeting rednecks? “…great and incredibly valuable trademark..”? I’d short this stock if it was legal.

  4. beauxman says

    If I am not mistaken, don’t these “lifestyle” beers always fail within a year or two? Wasn’t Bootie beer the last one to come and go? Yes, yes it was…

    http://beeradvocate.com/news/529064

    You would think investors would see past this kind of thing, but I guess there is always someone to throw money at the next “big thing” promised by some marketing school dropout. I can almost see the sales pitch to investors:

    Slick promo piece, no doubt with stats from the BA with appeal to authority, low cost of goods BS, industry is on fire, margins are high, Kid Rock is on board (you know this is 2008, not 1998?), get in now or miss out!

    Ouch!
    -Beaux

  5. Gregg says

    Looks like all marketing, no substance. A company with Donald Trump and Kid Rock in the stable can hardly claim to be burdened with good taste, or even taste of any kind.

    Gregg

  6. pbutlert says

    Hank Williams Jr. has a home here in the Bitterroot valley, Kid rock has been spotted on occasion in our small town when here on visits. Has he been into the brewery? Nope. :rolleyes:

  7. edm1077 says

    Is it going to be a malt liquor? Is it going to have a shiny metallic label? Is it going to come in a 40oz.?

  8. einhorn says

    edm1077 wrote: Is it going to be a malt liquor? Is it going to have a shiny metallic label? Is it going to come in a 40oz.?

    What a great thread…

    edm1077, I think all of the above. I think it will not only be malt liquor, but it’ll be over 8% alcohol and have lots of caffeine in it. Maybe even in Strawberry, Mango and Lime flavours. Name? Kid Rock’s Panty Dropper.

    Serve over ice or with a shot of Peach Schnapps.

  9. Indian says

    Kid’s image includes women, (tradition in beer marketing) and he does refer to beer in his music.

    Mc Cain, has interest in beer disrtibution

    The Bin Ladens owned stock in AB St. Louis

    Coincidence I think NOT

  10. mooneyray says

    They should package it in 64’s like Old English. One of those and you will wake up in a ditch outside of Nogales missing a couple fingers. “Comes with a free shot of penicillin”.

  11. tsewong73 says

    Regarding that Blackwell Publishing piece posted by Wildcrafter:

    I wonder if Amy Winehouse is available.