Starbucks to add beer and wine in its cafe
Starbucks Corp announced last week it will give beer and wine a try in one of its namesake cafes when it reopens a renovated Seattle store in the fall.
According to an online Routers story, the world’s biggest coffee chain has been selling beer and wine at two upscale concept stores in Seattle’s Capitol Hill section for about a year. But this will be the fisrt Starbucks cafe chosen to test beer and wine.
“We’re always looking to improve the afternoon and evening business,” said spokeswoman Sanja Gould, who added that Starbucks has no immediate plans to expand beer and wine sales into other cafes.
The renovated store also will feature a U-shaped espresso bar that gives customers more room to interact with Starbucks employees, meeting rooms and an indoor/outdoor space with a fireplace that opens onto a park.
Starbucks owns all of its U.S. stores and is working to differentiate itself from new competitors like fast-food chains McDonald’s Corp with upmarket renovations and specialty coffee products.