S&N Launches New Cider in UK

Scottish & Newcastle announced that will launching a new cider through its UK unit Scottish Courage. The company said that Strongbow Sirrus, a 5% ABV, triple-filtered packaged cider, will be available in the on- and off-premise accounts where in 275ml and 500ml bottles.

The company said the cider will be primarily targeted at the core audience of 18-30 year old males, the same group that has driven Britain