Koch Does NY Times
Dec 8, 2008 - With less than 1 percent of beer sales in the United States, Boston Beer is now the nation's leading independent brewer.
Yes, the beer business is changing. Radically.
"There has probably been more change in the last four months than at any time since Prohibition. Ninety-five percent of the beer made in the United States is controlled by two companies, one based in Belgium and one in South Africa. It's stunning," Koch says in the interview.
When asked how it felt to be the country's largest independent brewer, Koch responded by saying "it's bizarre and sad. It's a little like your kid's Little League team winning the World Series because no one else showed up."
For the full interview go to http://www.nytimes.com/2008/12/06/business/06interview.html?_r=1&scp=2&sq=boston%20beer&st=cse