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Boston Beer to Help 'Micro-entrepreneurs'

July 8, 2008 - The Boston Beer Company has announced "Samuel Adams Brewing the American Dream," a program whose mission is to partner with low and moderate income micro-entrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed. In creating this program, Boston Beer formed a partnership with ACCION USA, the country's leading not-for-profit micro-lending organization that provides critical capital and other types of assistance to small businesses. Boston Beer and ACCION chose to pilot the program in New England.

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One pillar of the program is Boston Beer's initial $250,000 commitment to establish the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA. This fund will provide much needed capital that is often out of reach to lower and moderate income micro-entrepreneurs whose businesses would not be approved for a bank loan.

Rather than limiting its involvement to simple financial support, The Boston Beer Company will support its beneficiaries in a variety of other ways:

-- Develop and execute a series of business education and financial literacy seminars specifically designed to meet the educational needs of food and beverage entrepreneurs

-- Give micro-entrepreneurs access to the advice and expertise of Samuel Adams employees through regular events

-- And providing access to networks, markets and mentors that they would otherwise not be able to access


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