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British Beer Sales Plunge

Jan 16, 2008 - A leading brewery executive has called on the British beer industry to "hold its nerve" in the face of rising costs and falling sales.

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Recent statistics showed beer sales in November 2007 had fallen 10 per cent year-to-date, leaving industry experts fearing a tough 2008.

Rupert Thompson, managing director of Refresh UK, which owns the Wychwood Brewery, said: "It would be too simplistic to say there is a light at the end of the tunnel. It is very tough right now. But the pub going tradition is entrenched in our culture and it will be around for a lot longer.

"We just have to hold our nerve as an industry and keep positive."

Refresh's flagship cask ale brand is well respected Hobgoblin.


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