One Million for Schell
Dec 13, 2007 - After 147 years of doing business, August Schell Brewing Co. in Minnesota has brewed one million cases of beer for the first time.
To celebrate president Ted Marti later took the case of Schmaltz's Alt to an old horse-drawn wagon, which Schell's sometimes uses in parades. However, the special case of dark brown beer made the trip to several downtown restaurants and bars in an SUV because the old wagon needs some work and the horses that usually pull it were not available.
Schell's selected Schmaltz's Alt for its millionth case to honor Marti's father, Warren Schmaltz Marti, who was president of the brewery from 1965 to 1986.
Schell's is the nation's second oldest operating brewery.