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Boston Unveils Custom Glass

Feb 14, 2007 - Boston Brewing Company has unveiled a unique, custom designed branded glass.

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According to the company, the new Samuel Adams Boston Lager Pint Glass is the first glass specifically designed to showcase beer as brewers intended.

Boston Beer said it recruited "world-renowned sensory experts" to work on the design of a glass that beginning in March, will be sold in packages of four for $30 at www.samueladams.com.

One feature of the new glass is a neck-and-lip design that "helps sustain the head of the beer, which enhances the release of signature Noble hop aromas found in Samuel Adams Boston Lager," the company said.

"It's a personal passion of mine to develop a beer glass that elevates the craft-beer drinking experience," Jim Koch, company chairman and founder of the Samuel Adams beer brand, said in a statement. "We wanted to create a glass that offers beer lovers a full sensory experience by fully showcasing Samuel Adams Boston Lager's complex balance of malt and hop flavors."

For photo of the glass, go to: http://www.probrewer.com/vbulletin/showthread.php?p=18677#post18677


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