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Miller Intros Seasonal Craft Look Alike

Oct 13, 2006 - Miller Brewing is launching a new holiday beer in an attempt to capture sales from a surging craft segment..


Frederick Miller Classic Chocolate Lager will be available from October through December in Wisconsin and in Midwestern cities, including Chicago, Minneapolis, Cleveland and Indianapolis.

Miller announced that the beer will be sold in four packs of 12-ounce bottles and will be priced at retail for about six dollars for the four-pack.


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