Aug 16, 2005 - Pyramid Breweries, Inc. announced yesterday a major branding campaign in an attempt to promote and showcase the visual point of difference and appetite appeal of unfiltered wheat beers. The highlight of the "Refreshingly Unfiltered" marketing campaign includes new "breakthrough packaging" for the craft-beer industry according to a company press release.
The Seattle-based brewer also announced the release of two new styles; Pyramid Apricot Weizen and Pyramid Apricot Ale.
"Our Pyramid HefeWeizen is the way beer was meant to be," said John Lennon, CEO. "With new packaging and products showcasing our Refreshingly Unfiltered wheat beers, Pyramid is positioned to further build our leadership position in this exciting and fast-growing style of beer. We're ready to reach out and touch all beer drinkers with a taste experience that is second to none. We look forward in the coming days and months to showcasing the real differences between our Weizen family of beers versus other beers."