Corona Breaks All-Time Record for Imports in 2004

Jan 26, 2005 - Corona Extra posted record sales in 2004 with a projected 97 million cases

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of depletions in the U.S. This sales volume is a first for any imported

beer. Corona will be on track to surpass the 100-million case mark in 2005.

The Mexican beer brand has showed substantial growth in the U.S.

imported-beer market over the past decade, during which Corona Extra has

registered a compound annual growth rate (CAGR) of 21.8 percent, according

to Impact Databank 2004. During that period, Corona's volume has grown

six-fold. By comparison, during that same period the U.S. beer industry grew

at a CAGR of 0.7 percent. Corona Extra's market success dates back further

than the past ten years, though; since Corona Extra was introduced in the

United States in the late 1970s, the brand has been the fastest growing

imported beer in U.S. history. Corona Extra is currently America's #1

imported beer and the #7 best selling beer, overall, in the U.S.